I didn't make this decision too early on, it was actually after we had already installed our wood floor that I realized, wow it'd be nice to have a heated floor in the laundry room next to the garage and also the powder bath on the first floor! I found WarmlyYours which is based in Lake Zurich in Illinois and knew that this was the place to go with. I took measurements of my floors and where the big appliances like the laundry machines, toilet, sinks would be (and I mean it was like chicken scratch on a piece of paper - well actually I used instagram stories to write out the measurements on my picture of the floor and then I saved it, and no I didn't post that lol) and they totally helped me